Pushing the Drilling Fluids Envelope with Dr. Charles Landis

In Episode 12 of the Drilling In-Site podcast, host Brock Yordy sits down with Dr. Charles Landis, Chief Technology Officer at Integrity BioChem, to talk about innovation, field testing, and what it really takes to bring new drilling and completion fluids to market.

With a Ph.D. in geology from Texas Tech and decades of hands-on experience, Dr. Landis has spent his career redefining the performance and purpose of oilfield chemistries—both in and beyond the patch. At Integrity BioChem, he now leads the charge to create biobased, high-performance fluid solutions that solve the industry’s toughest challenges.

Two Paths to Product Innovation: Pushing the Drilling Fluids Envelope

“There are two great vehicles for entering the American private sector market,” Dr. Landis explains.
“There are people who are in trouble—and people who are growing their business.”

Both present opportunities to test and deploy new technologies, but each requires a tailored approach. In the episode, Landis breaks down how his team works with:

• Operators under pressure, seeking fast, field-ready fixes

• Growth-driven partners, focused on optimization and scale

Whether you’re solving a crisis or improving your edge, the goal is the same: deliver proven, measurable results—not just lab concepts.

From Concept to Commercialization

The conversation dives into the process of developing new drilling fluids: how early-stage ideas are refined through lab work, customer collaboration, and real-world field trials. Dr. Landis emphasizes the importance of adaptability, communication, and partnering with clients who are willing to innovate alongside you.

“If you don’t get into the field, you don’t really know what your product can do,” he says. “You have to see it under pressure—literally.”

Listen to the Full Episode

If you’re in the business of field testing new drilling fluids, looking for innovative completions chemistry, or simply want to understand how Integrity BioChem is bringing real change to the energy sector—this episode is a must-listen.